Ada's List launched in London in October 2013, by Merici Vinton, Anjali Ramachandran, Rosa Birch and Nicki Sprinz.
Born out of the systemic inequities the founders were seeing develop and being perpetuated in the tech industry, Ada's List started life as an email list to help connect women who worked in technology. Since then, the list has grown organically, via word of mouth, to now include over 7,500 women globally.
The environment for women in tech isn't sunny - and is actually getting worse.
Only 2% of VC funding goes to women founders; the number of women in IT has halved in the last 20 years - when the data shows that companies with women in leadership positions outperform their peers.
We aim to connect women in digital to one another, provide stimulating content that elevates individual commitment for change in the tech industry, and generally encourage a more inclusive and diverse environment in the industry.
Women join Ada’s List to recruit new teammates or job hunt themselves; look for suppliers or vendors; find co-founders; get and give advice; meet up face to face; people join Ada’s List to connect and act.
Ada’s List is a community that serves as necessary infrastructure for a healthy and thriving tech industry that works for all.
Communities like Ada’s List keep women in the tech industry by providing off the record advice, peer to peer support, and mentoring when they need it the most.READ OUR AGENDA
Women join Ada’s List first and foremost to find a community of women - who, like them, felt isolated in their offices, careers, or alone working at workplace in tech.
Ada's List gives members the chance to:
The Ada’s List community is free of charge and is for anyone to join, as long as you are a woman - or identify as a woman - who works in and around technology.
New joiners fill out a quick online form and, after double checking their application, they are given access to our online community, based on the Mobilize platform, and are confirmed as an Ada’s List member.
Khaleelah Jones, PhD, MBA, is an award-winning marketer with over a decade of experience in marketing and entrepreneurship. A 2020 WomenInTech 100 winner, finalist for the 2020 NatWest everywoman awards and winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA. Before starting her own business, the award-winning digital marketing agency Careful Feet Digital, she was the head of marketing at WellTok Inc, where she was part of a team that doubled the user base in six months and closed $18m in Series B funding. She is still founder and CEO of Careful Feet Digital, the co-CEO of Ada’s List and the host of the podcast Dark Feminine, where she discusses subjects important to women of color entrepreneurs and business owners. Khaleelah lives in London with her husband where she practices yoga, reads and, in her spare time, studies Russian history and Arabic.
Mara Larson-Richard brings experience from politics, education and technology to her role in leading Ada’s List. Mara started her career working for Hillary Clinton, founded and successfully exited her own business, and most recently founded and grew the International business for Civitas Learning, an AI company serving more than 400 educational institutions globally. Mara is a frequent speaker on AI, data and ethics, including providing testimony in the British Parliament at the Technology and Data Ethics Inquiry. Along with her work at Ada’s List, Mara is currently attending the INSEAD GEMBA programme and is an active research contributor on the project lead by Northumbria University on using predictive analytics to improve student wellbeing as part of the Office for Students Mental Health Challenge Call. Mara lives in London where she loves pilates, unique experiences and spicy food.