Advertising's Positive Revolution

We are in the midst of a positive revolution in advertising! Businesses are stepping up amidst a global pandemic, whilst diversity & inclusion is jumping to the top of the agenda and major brands are taking action against the hate & racism on our social feeds. In this session I'll explore how, in a new post-COVID / post-#StopHateForProfit world, your brand values be reflected in every aspect of your advertising strategy.

Amy Williams


Amy is on a mission to convert people’s attention and data into funding for good causes around the world. She co-founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup-kitchen in Argentina. Today working with the likes of Nestlé, Unilever, the Co-Op, Coca-Cola and H&M, Amy’s ‘ethical ad platform’ rewards consumers who choose to engage with advertising by donating to their chosen charity, whilst delivering better ROI for advertisers. It’s Yin Yang; a win-win. Amy is one of Forbes Europe’s 30 under 30, Ad Age’s 2020 Women to Watch Europe, listed as part of the BIMA 100 and a face of the United Nations #SheInnovates global campaign.

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