Working with athlete influencers

Best practices on working with athletes and influencers. How to connect, negotiate, maximizing ROI and managing the deal process.

Ishveen Anand


Ishveen Anand is the Founder + CEO of award-winning marketplace OpenSponsorship, a VC backed startup connecting brands to pro athletes, teams and events. Ishveen, a graduate of Oxford University, was named on Inc's Top 100 Female Founders list in 2019 and on the Forbes30under30 sports list. She is an expert on sports sponsorship thanks to being a former sports agent and now having grown OpenSponsorship into the largest and smartest platform globally, completing 6000 deals to date using AI, social insights and ROI data. Brands who have used OpenSponsorship to find athletes include Anheuser Busch, Verizon and Draftkings; athletes include Draymond Green, Rob Gronkowski and Todd Gurley.

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