Workshop Track

Creating Ethical and Inclusive Products and Services

Most creators envision making products and services of universal appeal. However, even the best-intentioned designers come with their implicit unconscious biases about users and their preferences, needs, and behaviours. How to highlight our blind spots and avoid deferring or disregarding ethical and inclusive considerations?

In this workshop, we’ll use the Ethics and Inclusive Framework free tool to help you identify, prevent, mitigate, and account for the actual and potential negative impact of the services and products you create. The assessment is done via a questionnaire that incorporates the perspectives of users, unintended users, and non-users who may be indirectly impacted. The degree of inclusion of all those affected is evaluated against their diversity in terms of personal characteristics, accessibility, and access to technology. The likelihood of adverse outcomes is also assessed. As a bonus, uncovering those unserved and/or negatively impacted groups may highlight opportunities to foster innovation and differentiation.

Patricia Gestoso

Dr. Patricia Gestoso is head of scientific customer support at BIOVIA, a Dassault Systemes brand focused on helping science-driven companies create and connect biological, chemical, and material innovations to improve the way we live. Previously, Patricia led training and contract research departments at Accelrys. Her academic background is chemical engineering and materials computer simulation. Since 2015, Patricia has been actively working towards increasing diversity and inclusion (D&I) in tech. She founded Dassault Systemes’ first bottom-up employees group resource dedicated to foster an inclusive work environment and she’s a member of their regional D&I Council. Patricia blogs about the intersection of customer experience, diversity and inclusion, and tech (patriciagestoso.com). She has created a systems map identifying 11 crucial factors accounting for the low representation of women in leadership positions in tech companies (patriciagestoso.com/systems-map).

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