Most creators envision making products and services of universal appeal. However, even the best-intentioned designers come with their implicit unconscious biases about users and their preferences, needs, and behaviours. How to highlight our blind spots and avoid deferring or disregarding ethical and inclusive considerations?

In this workshop, we’ll use the Ethics and Inclusive Framework free tool to help you identify, prevent, mitigate, and account for the actual and potential negative impact of the services and products you create. The assessment is done via a questionnaire that incorporates the perspectives of users, unintended users, and non-users who may be indirectly impacted. The degree of inclusion of all those affected is evaluated against their diversity in terms of personal characteristics, accessibility, and access to technology. The likelihood of adverse outcomes is also assessed. As a bonus, uncovering those unserved and/or negatively impacted groups may highlight opportunities to foster innovation and differentiation.